Case studies

The situations we get called into.

Representative engagements, anonymized. Named case studies will appear here as clients approve them.

01 / AI Product Reset

Representative engagement

Situation

A Series A workflow SaaS had a backlog of 40+ AI ideas from sales, support and the founder. Engineering was already building three of them.

Mapped customer workflows, scored every idea on value, feasibility and fit, and made build-vs-buy calls.

02 / AI Feature Validation

Representative engagement

A vertical SaaS team was about to commit a quarter to an AI assistant because a competitor launched one.

Interviewed customers, tested the workflow, sized pricing potential and checked feasibility with engineering.

03 / Roadmap Reset

Representative engagement

A $10M ARR platform's roadmap had become a list of customer and sales requests with no strategic thread.

Audited the roadmap against analytics and constraints, then made Keep / Kill / Defer / Investigate decisions.

Have an AI idea? Have an AI roadmap? Have too many AI ideas?